The period of best opportunity
for selling a home at a reasonable price is the first four weeks after
it is put on the market. Buyers who have seen most available listings
are
waiting for just the right house to come on the market. If
your house
is PRICED RIGHT from the first, you are in the best
position to
attract the maximum number of buyers able to pay the price your home is
worth--and to sell your home within your timetable.
The right price is usually within 5% of market value (a constantly changing factor) and usually results in a fair-dollar sale within a reasonable amount of time. As we say, "PRICE SELLS."
WHY IS OVERPRICING RISKY? A price more than 5 percnt; over market value may have these results:
Buyers may resist
inspecting your home because
they can find better values elsewhere. (Overpriced houses
tend to
sell
the competition first.)
Potential buyers who can't afford the price don't bother to look--or to make offers.
A buyer willing to
pay an over market price
may have difficulty getting financing. Lenders may not
approve a
loan if the
appraisal is lower than the
contract price.
(The delay from a failed sale can mean missing out on the critical
first
30-day
marketing period.)
Your unsold home will begin to get "stale," as the marketplace assumes there is "something wrong" with the house.
To make up for lost
time you might be inclined
to lower the price below competing houses in order to move it.
IS IT EVER SMART TO UNDERPRICE? Setting a price below market value usually isn't preferable because you may be losing money. If time is more important than money and you need a faster-than-average sale, you may consider setting a bargain price to attract the greatest number of prospects. From experience, I know market value delivers the optimum number of prospects at the best price for a quick sale.
When you're ready to sell your home, take advantage of my real estate expertise to help you price your home to sell.
HOW A MARKET ANALYSIS HELPS PRICE IT RIGHT!
Only a professional
market analysis can give you the accurate, reliable foundation you need
to price your home right. When you ask me to make a
fair-market analysis
of your home, here is what I do:
Market
Analysis of your home!
Real
Estate
Vocabulary
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