Some Basic Guidelines about Pricing your Home to Sell

Your home is your castle--even when it's for sale.  Let's say your terms are competitive: your timing's clearly set.  Now, what about your asking price?  Without question, price is your most important sales tool.  Here's why:

       The period of best opportunity for selling a home at a reasonable price is the first four weeks after it is put on the market. Buyers who have seen most available listings are waiting for just the right house to come on the market.  If your house is PRICED RIGHT from the first, you are in the best position to attract the maximum number of buyers able to pay the price your home is worth--and to sell your home within your timetable.
 

Measuring your home against similar neighborhood homes that have recently been sold or are currently on the market.
Determine what features make your house stand out among others currently on the market.  After all, buyers are comparison shoppers. Weighing the spending of a reasonable amount of money on cosmetic fix-ups that might enhance the marketability of your house and earn the highest possible sale price.

The right price is usually within 5% of market value (a constantly changing factor) and usually results in a fair-dollar sale within a reasonable amount of time. As we say, "PRICE SELLS."

WHY IS OVERPRICING RISKY?   A price more than 5 percnt; over market value may have these results:

     Buyers may resist inspecting your home because they can find better values elsewhere.  (Overpriced houses tend to sell
     the competition first.)

     Potential buyers who can't afford the price don't bother to look--or to make offers.

     A buyer willing to pay an over market price may have difficulty getting financing.  Lenders may not approve a loan if the
     appraisal is lower than the contract price. (The delay from a failed sale can mean missing out on the critical first 30-day
     marketing period.)

     Your unsold home will begin to get "stale," as the marketplace assumes there is "something wrong" with the house.

     To make up for lost time you might be inclined to lower the price below competing houses in order to move it.
 

IS IT EVER SMART TO UNDERPRICE?  Setting a price below market value usually isn't preferable because you may be losing money.  If time is more important than money and you need a faster-than-average sale, you may consider setting a bargain price to attract the greatest number of prospects.  From experience, I  know market value delivers the optimum number of prospects at the best price for a quick sale.

       When you're ready to sell your home, take advantage of my real estate expertise to help you price your home to sell.

HOW A MARKET ANALYSIS HELPS PRICE IT RIGHT

Only a professional market analysis can give you the accurate, reliable foundation you need to price your home right.  When you ask me to make a fair-market analysis of  your home, here is what I do:
 


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Call me today or fill out the form by clicking on the "Send More" and I will give you a
Market Analysis of your home!
Plus, a FREE Booklet, titled "What You Need to Know About The Listing and Marketing of Your Home" it's packed with additional information.
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Call Laurie King today
(303) 777-7435

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remax

Denver Real Estate SOLD
Laurie King
Re/Max Southeast, Inc.
8821 East Hampden Ave.
Denver, CO  80231
(303) 777-7435

MLS equal opportunity realtor