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Market
Analysis of your home!
Your home is your castle--even when it's for sale. Let's say your terms are competitive: your timing's clearly set. Now, what about your asking price? Without question, price is your most important sales tool. Here's why:
The period of best opportunity
for selling a home at a reasonable price is the first four weeks after
it is put on the market. Buyers who have seen most available listings are
waiting for just the right house to come on the market. If your house
is PRICED RIGHT from the first, you are in the best position to
attract the maximum number of buyers able to pay the price your home is
worth--and to sell your home within your timetable.
The right price is usually within 5% of market value (a constantly changing factor) and usually results in a fair-dollar sale within a reasonable amount of time. As we say, "PRICE SELLS."
WHY IS OVERPRICING RISKY? A price more than 5% over market value may have these results:
Buyers may resist inspecting your home because
they can find better values elsewhere. (Overpriced houses tend to
sell
the competition first.)
Potential buyers who can't afford the price don't bother to look--or to make offers.
A buyer willing to pay an over market price
may have difficulty getting financing. Lenders may not approve a
loan if the
appraisal is lower than the contract price.
(The delay from a failed sale can mean missing out on the critical first
30-day
marketing period.)
Your unsold home will begin to get "stale," as the marketplace assumes there is "something wrong" with the house.
To make up for lost time you might be inclined
to lower the price below competing houses in order to move it.
IS IT EVER SMART TO UNDERPRICE? Setting a price below market value usually isn't preferable because you may be losing money. If time is more important than money and you need a faster-than-average sale, you may consider setting a bargain price to attract the greatest number of prospects. From experience, I know market value delivers the optimum number of prospects at the best price for a quick sale.
When you're ready to sell your home, take advantage of my real estate expertise to help you price your home to sell.
HOW A MARKET ANALYSIS HELPS PRICE IT RIGHT! Only a professional
market analysis can give you the accurate, reliable foundation you need
to price your home right. When you ask me to make a fair-market analysis
of your home, here is what I do:
Market
Analysis of your home!
Laurie
King
Re/Max Southeast, Inc.
8821 East Hampden Ave.
Denver, CO 80231
(303) 777-7435
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© 1997 by Laurie King